Executive Summary
October 2026Total Followers
5,649
+2796.9%Impressions
9,996
Engagements
66
Link Clicks
5
Web Visits
350
Emails Sent
22,778
Campaigns
4
Profile Views
—
GBP Interactions
261
What Went Well
- •Audience stands at 5,649 followers across 3 platforms, up 2796.9% on last month
- •Social content earned 9,996 impressions across Instagram, Facebook, Linkedin
- •66 engagements (likes, comments, shares) — roughly 2 per post across 41 posts
- •3,800 video views, a strong signal of demand for walkthrough and on-the-water content
- •5 link clicks delivered to the website
- •Bluewater Concierge welcomed 350 visits from 259 unique visitors
- •Email marketing: 4 campaigns and 22,778 emails sent with a 44% open rate, above the 31.9% outdoor-recreation benchmark
- •Google Business Profile attracted 261 customer interactions
- •The profile turned that interest into 50 calls, up 31.6% year over year, 65 direction requests, up 1.6% year over year, 146 website clicks
Social Media Performance
October 2026
- Followers
- 4,600
- New Followers
- +6
- Impressions
- 9,221
- Reach
- 848
- Engagements
- 41
- Engagement Rate
- 2.27%
- Posts Published
- 12
- Link Clicks
- 0
- Video Views
- 3,800
October 2026
- Followers
- 853
- New Followers
- +4
- Impressions
- 481
- Reach
- 141
- Engagements
- 16
- Engagement Rate
- 11.35%
- Posts Published
- 0
- Link Clicks
- 0
- Video Views
- 0
October 2026
- Followers
- 196
- New Followers
- 0
- Impressions
- 294
- Reach
- 180
- Engagements
- 9
- Engagement Rate
- 3.1%
- Posts Published
- 29
- Link Clicks
- 5
- Video Views
- 0
Website Traffic
Bluewater Concierge App — Website Traffic
Total Visits
350
Unique Visitors
259
Avg Visit Duration
29.2s
Page Traffic
Referrers
Operating Systems
Google Business Profile
Google Business Profile
Profile Interactions
261
Profile Views
—
Calls
50
Directions
65
Website Clicks
146
Email Marketing
Constant Contact — Email Marketing
Campaigns Sent
4
Total Subscribers
0
New Subscribers
—
Emails Sent
22,778
Unique Opens
6,828
Open Rate
44%
Unique Clicks
167
Click Rate
1%
Unsubscribes
18
Bounces
7,116
Marine Industry Email Benchmarks
October 2026Your rates measured on 15,662 delivered emails, compared with boating and outdoor-recreation (sporting goods) campaign averages.
Open Rate
Click-Through Rate
Click-to-Open Rate
Bounce Rate
Unsubscribe Rate
Dark marker = industry benchmark. Rates use delivered email volume (sent minus bounces). Benchmarks: Klaviyo 2026 sporting goods / outdoor recreation campaign data, the closest published category to recreational marine; bounce rate uses the standard deliverability threshold and unsubscribe the all-industry average, as no marine-specific figures are published. For context, MRAA/Lightspeed report marine and automotive dealer blast emails averaging only 9–12% open rates.
Performance Trends
Follower Growth Trends (Last 6 Months)
Followers Over Time
Impressions Over Time
Engagements Over Time
Email Performance Trend
- Open Rate
- Click Rate